BET Launches Streaming Service

With all of the success of recent streaming platforms, BET has decided to jump into the ring and create its own service, BET+. Starting this fall, BET+ will go live.

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Partnered with Tyler Perry Studios, BET announced its streaming service June 24 and that it would be available this fall. More than 1,000 hours of premium content are available on BET+.

The new app, available for Apple and Android devices, allows viewers to watch content from their mobile devices on the go.

“African Americans are the leading consumers of streaming services, with higher SVOD adoption rates than other consumers, which is why we’re so excited to launch a premium product for this underserved audience,” said Scott Mills, President of BET Network. “BET+ is a natural extension of BET’s linear network, which has been the leading home of black culture for decades. Our curated catalog and original programming will keep the BET+ content offering fresh, fueling subscriber growth, viewership and retention. Tyler Perry is the perfect partner for BET+. The combination of new, original shows and his giant library of popular movies, series and stage plays that Tyler brings to our joint venture creates an amazing product for his large and passionate fan base.”

Those who subscribe to the streaming service can watch a premier collection of African-American focused content, including dramas, sitcoms, films and specials. Additionally, it will house most of Tyler Perry’s works across, film, television and stage, such as “Madea,” “House of Payne,” and “Meet the Browns.”

“In our industry, the way people consume content is constantly evolving,” said Tyler Perry.

“I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume. On a personal level, this will also be the first time I’ll be working in areas like unscripted and variety television, which will afford me the opportunity to work in fresh, creative ways with new voices and to discover new talent.”

The streaming service debuted Sept. 19 and is available for $9.99 monthly. The service is ad free and can be viewed through television and mobile devices, but won’t be available to stream on the web until further notice, according to AdWeek.